THE FEEDING FRENZY STARTS HERE • RODENT BAIT ATTRACTANT — NOT A POISON
RCRODENT CAVIARPROFESSIONAL ATTRACTANT
Rodent Caviar feeding frenzy promotional artwork featuring Freddy and four product sizes
BUILT FOR THE FIELD. MADE TO ATTRACT.EXPLORE THE LINEUP
THE ATTRACTION IS REAL

Not just a scent. A feeding-frenzy attractant.

Eleven proprietary ingredients. One relentless objective: make compatible rodent bait more enticing. Rodent Caviar is engineered as an attractant—not a repellent and not a poison.

SHOP RODENT CAVIAR ↗SEE HOW IT WORKS
THE ORIGINAL RODENT CAVIAR

Four sizes. Built for every scale.

Choose the size that fits your baiting operation. Always follow the product directions and the label of the bait being used.

White Rodent Caviar package
SMALL

White Bag

1.5 oz

For smaller bait preparation. A convenient size for smaller bait batches. Mix 1.5 oz per 1 lb of bait, subject to final directions.

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Black Rodent Caviar package
MEDIUM

Black Bag

8 oz

For preparing approximately 35–50 lb of bait, subject to final directions.

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Gold Rodent Caviar package
LARGE

Gold Bag

16 oz

For preparing approximately 75–100 lb of bait, subject to final directions.

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Silver Rodent Caviar package
EXTRA LARGE

Silver Bag

24 oz

For preparing approximately 100–150 lb of bait, subject to final directions.

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Contains peanuts. Not for human consumption. Rodent Caviar is an attractant, not a rodenticide. Some product imagery is promotional; refer to current approved packaging for final directions and warnings.

NOT A REPELLENT. AN ATTRACTANT.

Don't drive them away. Draw their attention to the bait.

Mothballs and other strong-smelling materials are sometimes used in attempts to repel pests. Rodent Caviar takes the opposite approach: it is formulated to make compatible bait more attractive to target rodents, rather than to discourage them from approaching.

Eleven proprietary ingredients work together in a carefully developed blend. This is more than a generic fragrance: the formulation is designed around bait appeal, handling and field application. The exact recipe remains proprietary.

The feeding frenzy starts here. That's our promise of intent—not a guaranteed response from every animal. Actual consumption and control depend on species, conditions, bait and lawful application.

READ THE FIELD GUIDANCE ↗
01

ATTRACT, DON'T REPEL

Built to invite investigation of compatible bait—not to mask an area with deterrent odors.

02

ELEVEN-INGREDIENT FORMULA

A sophisticated proprietary blend developed for bait attraction.

03

LABEL FIRST. EVERY TIME.

Use only when the rodenticide manufacturer's label permits the combination and application method.

Rodent Caviar Bait Bombs promotional artwork
BIG ATTITUDE. TARGETED ATTRACTION.

Rodent Caviar Bait Bombs.

Small package. Serious ambition. Bait Bombs are a distinct Rodent Caviar product concept designed around powerful bait appeal and convenient portions.

Know the difference: an attractant does not kill rodents by itself. Any lethal result depends on a separately approved rodenticide, its authorized use, and the product's final verified specifications. Availability and directions will be confirmed before orders open.

ASK ABOUT BAIT BOMBS ↗
FIELD EQUIPMENT

From the field, for the field.

Our equipment heritage began with The Mule, a first-generation field application system. Dirt-Nap 100 (DN-100) is the newer-generation application machine. Equipment availability, operating specifications, and suitability should be confirmed with our team.

Interested in equipment details, demonstrations, or commercial applications? Reach out to our team.

CONTACT OUR TEAM ↗
Actual Mule trailer-mounted equipment connected to an ATV in the fieldActual equipment photograph: The Mule, first-generation field system.
HEAR FROM THE FIELD

What customers are saying.

We believe the strongest endorsement comes from people dealing with rodent problems on their own property.

“This is the best product I have ever used. I had a major problem with ground squirrels and gophers in my front yard last spring, and now I have nothing. Each hole that I baited covered about a 500-foot area.”

Kenneth Neufeld · Customer testimonial · Published with permission

Individual customer experience; results vary by site, species, bait and application. The quoted coverage is a customer's estimate, not a verified product performance specification.

THE RODENT CAVIAR DIFFERENCE

Why customers choose Rodent Caviar

These are product highlights, not additional customer reviews.

01

Make bait more appealing

Our proprietary 11-ingredient attractant is designed to encourage investigation of compatible bait—not to repel rodents.

02

Designed for real field conditions

From individual properties to large agricultural operations, choose a package size that fits the job.

03

Works with your baiting program

Rodent Caviar is an attractant, not a poison. Use it only where compatible with the bait label and application requirements.

Used Rodent Caviar?

Tell us what you were dealing with, how you applied it, and what you observed. With your permission, your story may appear here.

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THE RODENT CAVIAR COMMUNITY

Talk rodents. Share what works.

Connect with property owners, growers, and professionals. Discuss field experiences, rodent behavior, technical questions, and The Mule.

EXPLORE THE COMMUNITY ↗
WEAR THE BRAND

Rodent Caviar gear.

A preview of our branded apparel. Check the online store for current styles, colors, sizes and availability.

Black Rodent Caviar branded hoodieRed Rodent Caviar branded hoodieBlue Rodent Caviar branded hoodieGreen Rodent Caviar branded hoodie
SHOP APPAREL ↗
TECHNICAL INFORMATION • READ BEFORE USE

Eleven ingredients. One highly focused mission.

Rodent Caviar is a proprietary, 11-ingredient attractant developed to increase the appeal of compatible rodent bait. It is not a poison and must never be confused with a registered rodenticide.

01 / ATTRACTION

Not another aromatic deterrent

Repellents aim to keep animals away. Rodent Caviar is designed to draw target rodents toward compatible bait. The intended feeding response is not a guaranteed outcome.

02 / PROPRIETARY FORMULA

11 carefully selected ingredients

Our formulation includes proprietary components and oils selected for the blend's physical and attraction characteristics. Claims about changing pesticide persistence require product-specific testing.

03 / SOIL MOISTURE

Moisture changes the equation

According to our field-use guidance, wetter soil can shorten the duration of Rodent Caviar’s attracting characteristics, while drier conditions may allow the attractant to go further. Our recommended product ranges account for varying field conditions. Use only the applicable product directions and follow the rodenticide manufacturer’s label.

04 / MAXIMIZE THE WINDOW

Make every opportunity count

Rodent Caviar is designed to make compatible bait more attractive while the selected rodenticide remains effective. Rodenticide performance can change over time depending on its formulation and environmental conditions. Always follow the rodenticide label for handling, placement, and use.

⚠ WARNING — PROTECT NON-TARGET WILDLIFE

Follow the rodenticide manufacturer's label exactly. Apply products only as directed by the rodenticide manufacturer and applicable law. Use required bait stations and other safeguards to prevent exposure to birds, pets, livestock, children and non-target wildlife. Follow all directions for spills, unused bait and carcass disposal.

Rodent Caviar contains peanuts. Not for human consumption. Keep the attractant and all treated bait secured.

Company-provided package-size reference — not application instructions

These historical product-to-bait ranges are provided for packaging context only. They are not directions to combine this attractant with any rodenticide. Confirm approved product instructions and pesticide-label compatibility before use.

White · 1.5 ozHistorical reference: 1 lb bait
Black · 8 ozHistorical reference: 35–50 lb bait
Gold · 16 ozHistorical reference: 75–100 lb bait
Silver · 24 ozHistorical reference: 100–150 lb bait

Do not assume pesticide efficacy, environmental fate, mixing compatibility or application windows from marketing material. Refer to the current registered pesticide label and consult a licensed pest-management professional when appropriate.

WHERE RODENT CAVIAR FITS

From open fields to managed grounds.

A practical attractant concept for professional programs where burrowing rodents threaten landscapes, crops, and property.

01

Farms & ranches

Hay, alfalfa, forage production, and agricultural properties managing burrowing-rodent pressure.

02

Golf courses

Grounds teams protecting playing surfaces, irrigation corridors, and landscaped areas.

03

Parks & municipalities

Public landscape managers seeking a consistent approach to bait preparation and placement.

04

HOAs & large properties

Property managers and pest-control professionals addressing recurring burrow activity.

THE PEOPLE & THE PURPOSE

Built in the field. Driven by results.

Rodent Caviar grew from an observation familiar to anyone managing persistent burrowing rodents: the challenge is not simply placing bait, but getting target animals interested in it. Founder Merrill Osborne set out to develop a distinctive attractant that could be added to existing baiting programs.

After years of field development and refinement, the team brought Rodent Caviar forward as a dedicated product line, supported by application equipment and a practical understanding of agricultural and property-management needs. Its personality may be playful—meet Freddy, our tuxedo-clad mascot—but the mission is serious: help professionals make their bait more appealing.

Today the business is led by three owners who bring product knowledge, operations, and commercial development together. We are focused on making the product accessible to individual property owners, professional applicators, agricultural operations, and distribution partners.

CO-OWNER · SALES & MARKETING

Tyler Sharp

Commercial strategy, customer relationships, and market development.

Sales@rodentcaviar.us

AGRICULTUREGOLF COURSESPARKS & GROUNDSPROPERTY MANAGEMENT
GOOD QUESTIONS. CLEAR ANSWERS.

Frequently asked questions.

Is Rodent Caviar a poison?

No. Rodent Caviar is marketed as an attractant to use with compatible bait. The bait or other control method—not Rodent Caviar itself—determines the rodent-control mechanism.

What is the “feeding frenzy” idea?

It describes the strong attraction we aim to create around compatible bait. It is a marketing expression, not a guaranteed feeding response or kill rate.

How much Rodent Caviar should I use?

Do not use historical packaging ratios as pesticide-mixing directions. Follow current validated Rodent Caviar directions only when the pesticide label and applicable law permit the combination. Climate alone is not a reason to change labeled application rates.

What is in the product?

Rodent Caviar contains 11 proprietary ingredients, including oils and other components selected for the attractant formulation. The complete recipe is confidential. Contains peanuts; not for human consumption.

Can I use it around pets or children?

Do not assume the product or bait mixture is pet-safe. Keep all materials secured and use bait stations and placement methods required by the bait label and local rules.

Does it work for every rodent species?

Species, habitat, food availability, and application conditions influence outcomes. Contact us with your target species and use case; we will not claim a universal success rate without supporting data.

Can I buy in bulk or become a distributor?

We welcome commercial and distributor inquiries. Contact the team for ordering arrangements, availability, and account terms. Wholesale pricing is not published on this website.

What about Bait Bombs and Dirt-Nap 100?

Bait Bombs are a separately branded product concept. Dirt-Nap 100 is the newer-generation equipment platform, following The Mule. Ask us for current availability and specifications.

Does Rodent Caviar work like mothballs or a repellent?

No. Repellents are intended to deter animals. Rodent Caviar is formulated to attract target rodents to compatible bait; its purpose is the opposite of a deterrent.

Is there a 48-hour window before strychnine leaches out?

Do not rely on a universal 48-hour rule. Pesticide persistence and environmental behavior depend on the specific product, formulation and conditions. Follow the registered label for use, handling, timing and disposal; do not assume treated seed becomes harmless afterward.

Do Bait Bombs kill rodents?

Rodent Caviar attractant alone does not kill rodents. Any lethal action depends on the separately approved rodenticide and its labeled use. Bait Bomb product specifications and claims require verification before launch.

LET'S TALK RODENTS

Ready to start a feeding frenzy?

Questions about products, mixing, commercial orders, equipment, or distribution? Contact our team. For the fastest response, include your target rodent species, approximate property size, and how you currently use bait.

VISIT OUR ONLINE STORE ↗EMAIL OUR TEAM ↗rodentcaviar.us